FRIDA ALMARAZ
Founder & CEO
Almaraz Consulting Group was founded by Frida Almaraz, a visionary leader with over two decades of experience.
Frida's journey in the industry has been marked by significant achievements, including her recent appointment as President of the Multiplatform Television Committee at the CIM (Consejo de Investigación de Medios), where she plays a pivotal role in shaping industry standards and enhancing collaboration among stakeholders while advocating for measurement quality improvements in Mexico.
Prior to her current position, Frida served as Director of Data, Analytics, and Insights at LAMAC (Latin American Multichannel Advertising Council), where she spearheaded groundbreaking research initiatives and directed the development of advanced analytics platforms. Her expertise in navigating the Latin American market and identifying emerging opportunities has earned her recognition as a trusted advisor and thought leader in media research and analytics.
Frida's dedication to excellence and strategic leadership led her to found Almaraz Consulting Group in 2024, a premier consulting firm dedicated to empowering clients with the knowledge they need to thrive in today's rapidly evolving media landscape.
Frida brings a unique blend of analytical acumen and strategic vision to every project, ensuring that clients receive unparalleled guidance and transformative insights to navigate and excel in today's rapidly evolving media landscape.